Apple Faces Social Media Backlash Over $300 iPhone Carrying Case
Apple's latest accessory, a $300 iPhone carrying case developed in collaboration with Japanese fashion label Issey Miyake, has drawn sharp criticism on social media. The brightly-colored case, part of a limited edition range, was mocked by users who compared it to a "cut up sock" and questioned its value proposition.
The tech giant described the product as inspired by the concept of "a piece of cloth," featuring a 3D-knitted construction designed to fit any iPhone. However, the premium pricing appears to have backfired, with prominent tech commentator Marques Brownless calling it a "litmus test" for Apple's most devoted fans.